What Makes A Good Product – Crossing The Chasm

What Makes A Good Product?

Why do some products fail, and yet others become unicorns? We can tell you why!

Crossing The Chasm – By Geoffrey Moore

Disruptive technology goes through the following cycle, and not many products get into the early majority phase. There is a large divide from early adoption to early majority!

Lean Product Process

At tenrAI digital we use lean product processes to create a prototype for your idea. Using the lean product process we take your idea through the following steps:

Product Market Fit

Now you cant just have a good product, there needs to be a market for it as well. This interaction is called product market fit, the graphic below shows where the interaction occurs.

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