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Why do some products fail, and yet others become unicorns? We can tell you why!
Disruptive technology goes through the following cycle, and not many products get into the early majority phase. There is a large divide from early adoption to early majority!
At tenrAI digital we use lean product processes to create a prototype for your idea. Using the lean product process we take your idea through the following steps:
Now you cant just have a good product, there needs to be a market for it as well. This interaction is called product market fit, the graphic below shows where the interaction occurs.